Free doughnut and chance to donate at participating shops
Get ready for the sweetest day of the year! Krispy Kreme Doughnuts has joined in a partnership with The Salvation Army for National Doughnut Day. On Friday, June 3, customers will receive a free doughnut of their choice and have an opportunity to donate directly to The Salvation Army at participating shops in the U.S. and Canada, including here in the Greater Winston-Salem Area.
Held annually on the first Friday of June, Doughnut Day was established by The Salvation Army in 1938 to honor The Salvation Army’s “Doughnut Lassies” who served the treats to soldiers during World War I. The “Doughnut Lassies” are often credited with popularizing the doughnut in the United States when the troops returned home from war.
Customers are encouraged to donate to The Salvation Army’s miniature Red Kettles stationed at the registers of participating Krispy Kreme locations. All donations will support programs right here at home.
“Each year on National Doughnut Day, we encourage our customers to celebrate by coming in to get their favorite doughnut for free, but this year, we wanted to make the celebration even more meaningful,” said Tony Thompson, President and CEO of Krispy Kreme Doughnuts. “As founders of National Doughnut Day, The Salvation Army is a natural partner. We’re excited to collect funds for the many initiatives they support, especially since all donations will go directly to the local communities.”
The Salvation Army celebrated the first National Doughnut Day in Chicago in 1938 to help raise funds during the Great Depression and commemorate the work of the “Doughnut Lassies.” The doughnut now serves as a symbol of all the social services The Salvation Army provides to those in need. The Salvation Army still serves doughnuts, in addition to warm meals and hydration, to those in need during times of disaster.
“National Doughnut Day has become a true American tradition, but many don’t realize the historical significance of the day. The unique relationship with The Salvation Army of Greater Winston-Salem and our hometown neighbor Krispy Kreme brings greater visibility to the importance of the day and the idea of helping those who may have fallen on hard times,” said Area Commander Major James Allison. “With Krispy Kreme’s generous offer of a free doughnut, we hope everyone will extend that generosity by giving back to support families in need right here at home.”
Some fun facts about the history of National Doughnut Day and The Salvation Army:
The artwork used in Krispy Kreme store displays across the nation and Canada this year was created here in Winston-Salem by The Salvation Army Area Command
Approximately 250 Salvation Army volunteers provided assistance to American soldiers in France starting in 1917 during WWI.
With limited resources, these treats were fried, only seven at a time. The Salvation Army’s Ensign Margaret Sheldon and Adjutant Helen Purviance cleverly thought of frying donuts in soldiers’ helmets.
Last year, 30 million Americans received assistance from The Salvation Army’s 3,500 officers, 63,000 employees and 3.3 million volunteers.
You can share your favorite moments from National Doughnut Day using #KrispyKreme and #DoingTheMostGood on social media.